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The Thought
Leadership
Collective

“Half the money I
spend on advertising is wasted; the trouble is I don’t know which half.”

wanmaker

“Half the money
I spend on Advertising is wasted; the trouble is I don’t know
which half.”

wanmakersmall

The name “Which-50” is based on a quote by American industrialist, John Wanamaker, who once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Which-50 Media is a digital content business that makes senior executives more successful. We’re a thought leadership platform, creating content in the form of digital intelligence, premium content services, and professional development. All of our content services have been collaboratively built by journalists and marketers.

Which-50 Media is a professional service to senior executives and brands facilitating influence, education and growth through the power of content.

What can WHICH-50 MEDIA do for you?

Which-50 Media offers a range of services with one common goal :
to make senior executives more successful in their job.

What can
WHICH-50 MEDIA
do for you?

Which-50 Media offers a range of services with one common goal :
to make senior executives more successful in their job.

digital

Digital Intelligence

Which-50.com is a source of digital intelligence providing insights and analysis into news and trends around new digital ecosystems and business models, equipping an audience of senior business decision makers to face and embrace a rapidly changing landscape of digital transformation.

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NATIVE ADVERTISING

Which-50.com allows for native integration of corporate thought leadership content via a membership model called the Which-50 Digital
Intelligence Unit, enabling reach and influence within senior executive audiences. Detailed content analytics provide actionable insights to power sales and marketing.

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CONTENT PRODUCTION

Which-50 Engage is a data-driven content service that supports brands and publishers throughout the entire content marketing process. Our systems allow Which-50 Engage clients to make smarter decisions based on data insights and create a streamlined content marketing process.

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PROFESSIONAL DEVELOPMENT

Which-50 Advance offers digital training courses for senior executives in collaboration with ADMA, the association for data-driven marketing and advertising. International facilitators equip participants with the digital knowledge required to make better strategic business decisions.

COMING SOON

Which-50 Media Brands

digital

Which-50.com is a source for digital intelligence that connects Australia’s senior business decision makers with a network of digital transformation specialists.

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Which-50 Engage is a data-driven premium content services for brands and publishers seeking to effectively engage their target audience through the creation of high-quality content.

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Content Connoisseur is a weekly email newsletter for senior executives that curates the most relevant content marketing insights from across the world wide web.

Our Team

Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the managing director of Which-50 Media and the director of the Which-50 Digital Intelligence Unit. He is the former associate publisher of The Australian Financial Review.

Paul Van Wensveen

Paul van Wensveen

As general manager, Paul drives the company’s the day to day operations, works directly with clients, and is responsible for developing the business and operational strategy at Which-50 Media.

Felix Krueger

Felix Krueger

Felix is director at Which-50 Media overseeing sales, product management, and marketing. He has previously led the launch of Huffington Post Australia’s Partner Studio and Fairfax Media’s Brand Discover.

Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50.com. She is the former editor of Internet Retailing Australia and has covered the retail industry in Australia and abroad.

Contact Us

Reach out to us today.

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    02 9188 7841 
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