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Brands driving digital transformation

The name “Which-50” is based on a quote by American industrialist, John Wanamaker, who once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Which-50 Media is a digital content business that makes senior executives more successful. We’re a thought leadership platform, creating content in the form of digital intelligence, premium content services, and professional development. All of our content services have been collaboratively built by journalists and marketers.

Which-50 Media is a professional service to senior executives and brands facilitating influence, education and growth through the power of content.

WHICH-50 Media Brands 


Which-50 Alumni

Andrew Birmingham

Andrew Birmingham is the managing director of Which-50 Media and the director of the Which-50 Digital Intelligence Unit. He is the former associate publisher of The Australian Financial Review.

Tess Bennett

Tess Bennett is the editor of She is the former editor of Internet Retailing Australia and has covered the retail industry in Australia and abroad.

Matthew Dean

Matt Dean is Which-50 Media’s commercial director helping B2B brands achieve their goals with Which-50 Marketing Services. He is the former commercial director of industry body ADMA.

Joseph Brookes

Joseph is content producer managing the production of video and written content for editorial coverage on and commercial projects.

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